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Is paranoia the key to success in luxury real estate? That is a great question. As Andy Grove famously said in his book Only the Paranoid Survive, “I am very paranoid.” In the world of luxury real estate, adopting a healthy dose of paranoia can indeed be a key to success. Here are three important […]
We spare no expense when it comes to showcasing a property. Stunning photos? Check. Cinematic videos? Of course. Elegant brochures and engaging websites? Absolutely. Yet, all too often, the written description—the very heart of the listing—falls flat, failing to match the brilliance of the visuals. Here’s the truth: Your listing copy matters as much […]
Expanding Your Connections As the luxury real estate industry continues to do well, you, as a professional, should be constantly seeking ways to expand your connections and celebrate your success. One often overlooked opportunity to connect and network in this industry is holiday events. By strategically leveraging the holidays, you can not only strengthen your […]
Marketing Momentum Consistency is the key to effective marketing. Each day presents an opportunity to engage in small yet impactful marketing activities that collectively build momentum and keep your brand visible. Here’s a breakdown of four straightforward marketing actions to help keep your efforts steady, practical, and effective. 1. Commit to a Daily Marketing Activity […]
Customer Service Lessons from Prison Recently, I attended my college reunion, and it brought back a flood of memories. One of the most unexpected yet impactful lessons came from a creative writing class I taught in a local prison. Yes, you read that right. As part of one of my classes, I had to go […]
Lessons from a Shoeshine Man One of the most valuable lessons I ever received about sales and customer relationships didn’t come from another real estate agent. It came from an unexpected source—a shoeshine man on the streets of Seattle. I was in Seattle to give a talk, and my luggage was lost in transit. Desperate […]
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