The Importance of Branding
With a recent visit to a potential listing, I started thinking about branding. Where does it begin and, maybe more importantly, end?
Through many years in this business and from watching other business people, I have come to realize that your brand is much much more than your logo and your business cards. Your brand is the entirety of your business. From your logo to your website and from your salesperson to your product – it is all the brand of you.
So, what does your brand say about you? Where does it begin and where does it end?
