SWET-ing The Competition, The Big “O”
Welcome to the final segment of our series on SWET-ing the competition where we discuss The Big “O”. That’s right, The Big “O”. What exactly is The Big “O”?
The Big “O” is what keeps many real estate agents on the sidelines of the Luxury real estate business. The Big “O“ is what stresses agents out before and during their first luxury listing appointment. You see, The Big “O” stands for The Big Objection. The Big Objection can take one of several forms:
- “How many Luxury real estate properties have you listed in my area?”
- “How many luxury properties have you sold in my area?”
- “How many luxury properties do you have listed right now?” or,
- “Tell me about your experience in the Luxury real estate market.”
In today’s video, I will talk about hitting The Big “O” head on on with specific strategies as to how you can diffuse it and succeed as a Luxury real estate specialist.
Enjoy the video, and don’t forget, if you bought my book, “Selling Luxury Homes”, you’re entitled to a complimentary 20-minute one-on-one telephone consultation with me.
If you would like me to evaluate your USP’s as you completed SWET-ing your competition, send them to me and I will evaluate, critique and return via email. Until next time, make it a great week.
*Note* – The free Kindle download of my book, “Selling Luxury Homes” giveaway has ended. Thank you for taking part!
