Why You Should Show Your Own Luxury Listings

Posted by on Apr 23, 2013 | No Comments

Do you show your own Luxury Real Estate Listings? We all hear about the importance of delegation… how far do you take it?

This week’s video covers 7 Reasons I Show My Own Luxury Real Estate Listings. As with last week’s video, the middle part will actually appear on my agent website, www.JackCottonRealtor.com.

Here is the list of my reasons:

1) Aside from the seller, no one knows the property better than me.
2) I know how to best organize the showing.
3) I can save “surprises” for the right moment.
4) I can “read” the buyer and gauge reaction.
5) I can discern questions from real objections.
6) I can gauge the motivation of the prospect.
7) The message of my presence is important.

You don’t need to buy into all of them, but let me know what you think in the comments. Do you show your own listings or do you delegate?


Don’t forget, I will cover more of your luxury real estate questions on the first Tuesday of each month. Register RIGHT NOW at www.LuxuryRealEstateUnplugged.com. This is FREE, monthly one-on-one coaching in a group setting. Sign up and get your question submitted without delay.

Enjoy this week’s video.

Action items this week:

Lastly: Think about your own luxury listings and decide which one could benefit from exposure through my newsletter. Send me pictures and a brief description with your contact information and I’ll include the best one with mine in my weekly e-video news blast. Wouldn’t that be great if we had a referral in our group every single week as a result of this video series?

In the meantime don’t forget to pass this video to a Realtor friend.

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