Did Staging Make the Difference? – A Tale of Two Houses Part 2
Have you ever received a compliment from someone and had the feeling that it was not sincere or heart-felt?
In the second of series of four videos dealing with staging vs. market preparation, I will divulge the lesson from the Tale of Two Houses: Houses sell faster when then appear loved. Like an insincere compliment, an overly staged home can make a buyer feel:
- Faked Out
- Manipulated
- Played
- Contrived
Of course, none of us want a buyer to feel like this while inspecting one of our listings. Next time, we will talk about how to actually create a market preparation checklist.
I would love to hear about whether you do traditional Staging or actual market preparation.
Send me examples of your Staging and Market Preparation Guidance and I’ll let you know what I think and maybe share here in a future video.
Enjoy this week’s video.
Don’t forget, I will cover more of your luxury real estate questions on the first Tuesday of each month. Register RIGHT NOW at www.LuxuryRealEstateUnplugged.com. This is FREE, monthly one-on-one coaching in a group setting. Sign up and get your question submitted without delay.
Action items this week:
- Go to www.LuxuryBusinessPlan.com and download the free business plan, and get Started with your Plan
- Check out www.JackCottonRealtor.com and let me know how you like my videos.
- Go to www.LuxuryRealEstateUnplugged.com and register for the next webinar.
- Leave your question at the bottom of the page
Lastly: Think about your own luxury listings and decide which one could benefit from exposure through my newsletter. Send me pictures and a brief description with your contact information and I’ll include the best one with mine in my weekly e-video news blast. Wouldn’t that be great if we had a referral in our group every single week as a result of this video series?
In the meantime don’t forget to pass this video to a Realtor friend.
