How to Be Congruent with Your Brand as a Luxury Agent
I was driving to an appointment this week thinking about how much I dislike my car. It’s the third Escalade I have owned and although it’s pretty new, it drives like it has 200,000 miles on it: It rattles and shakes and weaves all over the road.
Looking at new cars got me thinking about branding and the promise of a brand. My car certainly does not meet the promise of the brand.
Looking at cars got me thinking about the Volkswagen Phaeton that came out years ago. As you recall the Phaeton was a beautiful handcrafted car with V12 engine and lots of wood and leather. It was a high end, luxury VW priced at $100,000.
As you may know, it did not sell well. However, Volkswagen figured out a way to double the price and sell lots of cars. Watch today’s video and find out what they did. Then, think about your brand.
Enjoy this week’s video and be sure to check out my new brand, www.LuxuryAgentAcademy.com.
Don’t forget, I will cover more of your luxury real estate questions on the first Tuesday of each month. Register RIGHT NOW at www.LuxuryRealEstateUnplugged.com. This is FREE, monthly one-on-one coaching in a group setting. Sign up and get your question submitted without delay.
Action items this week:
- Go to www.LuxuryBusinessPlan.com and download the free business plan, and get Started with your Plan
- Check out www.JackCottonRealtor.com and let me know how you like my videos.
- Go to www.LuxuryRealEstateUnplugged.com and register for the next webinar.
- Leave your question at the bottom of the page
Lastly: Think about your own luxury listings and decide which one could benefit from exposure through my newsletter. Send me pictures and a brief description with your contact information and I’ll include the best one with mine in my weekly e-video news blast. Wouldn’t that be great if we had a referral in our group every single week as a result of this video series?
In the meantime don’t forget to pass this video to a Realtor friend.
