How to Package and Present Your Brand
Thinking more about branding as I drive my less-than-perfect car got me thinking about my senior year high school English teacher, Mr. Fales.
English was never one of my strong subjects. But there was something about Mr. Fales and the way he connected with students in general and me in particular. One thing he taught us in addition to writing and grammar and structure and all those wonderful things was how much presentation matters.
In today’s video, I will continue driving and talk about what I learned in high school English class that makes my listing, pricing and marketing presentations better than they might otherwise be.
Enjoy this week’s video and be sure to have a look at how I’m presenting my new brand at www.LuxuryAgentAcademy.com.
Don’t forget, I will cover more of your luxury real estate questions on the first Tuesday of each month. Register RIGHT NOW at www.LuxuryRealEstateUnplugged.com. This is FREE, monthly one-on-one coaching in a group setting. Sign up and get your question submitted without delay.
Action items this week:
- Go to www.LuxuryBusinessPlan.com and download the free business plan, and get Started with your Plan
- Check out www.JackCottonRealtor.com and let me know how you like my videos.
- Go to www.LuxuryRealEstateUnplugged.com and register for the next webinar.
- Leave your question at the bottom of the page
Lastly: Think about your own luxury listings and decide which one could benefit from exposure through my newsletter. Send me pictures and a brief description with your contact information and I’ll include the best one with mine in my weekly e-video news blast. Wouldn’t that be great if we had a referral in our group every single week as a result of this video series?
In the meantime don’t forget to pass this video to a Realtor friend.
1 Comment
Patti Kloepping
08/14/2013Good morning Jack, I have watched your videos for several years, I especially enjoy your opening greeting in front of your “not overly ostentaous” office.
You have given me wonderful, practical advice to pep up my career selling luxury properties. ( pictures from a cherry picker, videos from the shoreline toward the home’s dock side patio, wearing smart casual attire )
May I offer you some great advice in regard to your discontent with your 2nd Escalade
(it looks like a beautiful SUV) ? I just bought a 2014 JEEP Grand Cherokee Limited and it is a dream ride. Subdued metallic black color, black leather seats, dashboard that looks like something from a jetliner, incredible sound system, sunroof of course, sporty wheels. It is my 3rd JEEP and by far the most luxurious SUV I have had. It can go anywhere in style ( I also sell farmland and get into some rugged hills) I constantly get comments and questions from clients, young gear heads, older ladies who like the “pretty” look and my grandkids who think it is cool. It fits in with a clientle who drive Lexus, Mercedes, Cadillac,Jags, Bentley & Rolls. JEEP could be the car for you ? Best wishes, you have an incredible brand of your own ! THANK YOU, Patti