Luxury Real Estate Blog

How I Broke into the Luxury Real Estate Market

Posted by Jack on Oct 7, 2013 | 4 Comments

So now that you know how and why I got into the real estate business, the next question is always: How and why Luxury Real Estate. I hope you liked the “beginning story” I shared last time. Today I will cover the why and how of luxury real estate.

Enjoy the video. Will you share your beginning story with me in the comments?

Don’t forget, I will cover more of your luxury real estate questions on the first Tuesday of each month. Register RIGHT NOW at www.LuxuryRealEstateUnplugged.com. This is FREE, monthly one-on-one coaching in a group setting. Sign up and get your question submitted without delay. Action items this week:

Go to www.LuxuryAgentAcademy.com and read the course outline. This session is now closed but I will offer it again early in 2014.
Check out www.JackCottonRealtor.com and let me know how you like my videos.
Go to www.LuxuryRealEstateUnplugged.com and register for the next webinar.
Leave your question at the bottom of the page

Lastly: Think about your own luxury listings and decide which one could benefit from exposure through my newsletter. Send me pictures and a brief description with your contact information and I’ll include the best one with mine in my weekly e-video news blast. Wouldn’t that be great if we had a referral in our group every single week as a result of this video series? In the meantime don’t forget to pass this video to a Realtor friend.

4 Comments

Rick Bush
10/08/2013
Hi Jack,
I recommend that our agents connect with you to learn about the Luxury market!

My first Luxury Listing came from a lady who I knew as a Computer repair client. I was in that business before getting my license. She called me to fix her internet connection as she did every year when she came to Florida. After fixing it I told her I wanted to break into the Luxury market and did she know of anyone who wanted to sell their home. She said she was interested! She had been in Email communication with one of our Mega Agents for 8 months on email drip campaigns, however he never asked for the business! I was going to share the listing with him, but my client said she only wanted me to handle it. The other agent was a bit upset. So that was my first $2,000,000 listing! I learned a lot about the area and how long it takes to sell in that resort community…2 years! Finally sold for $1.5 Mil.

I was able to move my sign across the street and 2 houses down for my next one at $1.4 Million…still for sale. New one is http://www.10048magnoliabend.com
Reply
- Jack
  10/09/2013
  Thank you for the recommendation. I enjoy hearing the stories of how people were able to break into the luxury market. It does take time and patience. Congratulations to you for sticking with it.
  Reply
Donny
10/15/2013
Hello Jack,

Have you found any success with video marketing to get luxury listings which I believe deserve more marketing attention?

Thanks,
Donny
Reply
- Jack
  10/17/2013
  Funny you should ask that this week. I just learned one of my property videos was picked up as a featured video and has gone viral. I don’t have any exact accounts or data to prove the success, but I do believe it works.
  Reply