How Real Estate Agents Can Leverage The Media
There is no question that PR or news stories about our company, ourselves as agents or our listings is one of the most powerful marketing avenues we have available to us. You can be sure that when you see an article about any of the above it was not the result of an accident. Getting PR for ourselves or our listings is the result of proactive, consistent action.
This week, I am shooting from my new listing, Fox Island. It’s a 10-acre island here in Osterville on Cape Cod. I’ll be talking about the article that was published the day of this shoot in the Wall Street Journal.
The tips I’ll cover for getting PR include:
- Submitting articles on a consistent basis
- Using a Hook (There should be something interesting about you or your listing)
- Remembering that it’s a numbers game. 100% of the articles you don’t submit won’t get published.
- If you submit on a consistent basis, you will get press.
Enjoy the video.
Don’t forget, I will cover more of your luxury real estate questions on the first Tuesday of each month. Register RIGHT NOW at www.LuxuryRealEstateUnplugged.com. This is FREE, monthly one-on-one coaching in a group setting. Sign up and get your question submitted without delay. Action items this week:
Go to www.LuxuryAgentAcademy.com and read the course outline. This session is now closed but I will offer it again early in 2014.- Check out www.JackCottonRealtor.com and/or www.FoxIslandCapeCod.com and let me know how you like my video.
- Go to www.LuxuryRealEstateUnplugged.com and register for the next webinar.
- Leave your question at the bottom of the page
Lastly: Think about your own luxury listings and decide which one could benefit from exposure through my newsletter. Send me pictures and a brief description with your contact information and I’ll include the best one with mine in my weekly e-video news blast. Wouldn’t that be great if we had a referral in our group every single week as a result of this video series? In the meantime don’t forget to pass this video to a Realtor friend.
