5 Steps to Luxury Market Domination

Posted by on Oct 28, 2014 | 4 Comments

My friend Greg Gorman, an agent in Naples, Florida, asked me for a video giving tips for success in luxury real estate for a Luxury Agent event he was presenting at.

He suggested I send him one I have already created on this topic, but I decided to record a new one. I am sharing it with all of you this week.

This video presents…

I will expand on these in the video, but here are the five points:

  1. BE luxury defined
  2. Know the five areas of expertise important to  luxury clients
  3. Be liked for the right reasons
  4. Have integrity
  5. Bring value, add value

Enjoy the video and if you have a name for my butler, let me know.

Also, for a limited time, you can download my free Luxury Business Plan tool and chart your path to success in 2016.

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4 Comments

  1. Deb Cullen
    10/29/2014

    Great video! Thanks Jack! and thanks for asking Greg~

    Reply
    • Jack
      11/03/2014

      I appreciate it. I’m glad you enjoyed the video!

      Reply
  2. Sue
    11/09/2014

    More about comparative analysis. When comparing home values, are there situations or regions where benchmarks besides assessed tax value are more useful?

    Reply
    • Jack
      11/15/2014

      Some states don’t change assessments after a property sells, Florida and California I believe are examples of this. in this case, a better benchmark might be sales price per square foot of living area, or of land. I.e. property here sells for $1,000 per square foot. You can also do “front foot” on some waterfront or slope side properties.

      Reply

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