Jack Cotton Blog

Your Sphere of Influence (SOI) and Luxury Real Estate

Posted by Jack on Dec 9, 2014 | One Comment

How time flies! As you approach the Christmas and Holiday season, your thoughts likely turn to family, presents, parties and other joyful times. In the back of your mind however, are often nagging thoughts about your business plan.

Are you talking yourself out of creating a business plan for 2015?

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Do you hear a little voice saying I have to get my business plan done, but…

I don’t have time
It’s just too much work
It can wait another, day, week or month

No one says that business planning has to be fun. Let’s just look at one component of your plan through. It just might be the thing to get you excited about getting it done.

Write down the following two numbers:

1) How many Transactions did you have this year: _____

2) How many people in your SOI (Sphere of Influence) _______

Now, divide the two numbers: #Transactions/#in your SOI

In this week’s video, we dissect this ratio and learn why it is important in your Luxury Real Estate business. In the meantime, you can get your own free business plan at www.luxurybusinessplan.com

Enjoy the video share in the comments below if you have ideas on structure or hooks.

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