There are five areas of expertise that we discussed last week, the ones that are the cornerstone of your listing presentation, and they’re extremely powerful. If you have all five, you are well on your way to competing as a luxury real estate specialist.

So now that you’ve nailed these five, we need to add two more to take you over the top. They are:

1. Cooperation

2. Support and system

The net result is that you now have seven areas of expertise that need to become the backbone of your listing presentation.

As with the first five, you need to wrap each USP in a story so that your luxury clients buy into it, believe it, see value in it and crave it. Enjoy the video.