More on Keeping Your Luxury Listings
As our series on keeping luxury listings unfolds, I will share with you how the directions on my shampoo bottle inspired me to create a plan for staying in contact with my sellers.
I always got a kick out of the “lather, rinse, repeat” mantra printed on the back of virtually every shampoo container. I’m sure you’ve seen it too. This week, we’re putting this common phrase to better use.
I will show you a communication plan that will span six months of a listing contract. In the less than desired circumstance that a listing remains on the market longer, the “repeat” part of the shampoo instructions come into play.
Aside from the six month program, I will give you a bunch of great topic ideas for talking to sellers when there is “nothing to say.”
Enjoy the video and make it a great week.
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Until next time, make it a great week!
Jack Cotton
8 Comments
ron davis
10/20/2015Hello Jack…..great stuff….really re-inforces what i think i know…just forget sometimes..thanks……
also, do you have some sample jumbo type luxury postcards that i could use as templates…..would be happy to subscribe to your service if you provide this type of assistance for a fee….thanks…
Jack
11/13/2015Hello Ron,
I am so glad that you are enjoying this. Unfortunately, I can’t send you one of my postcards. Keep in touch.
Sincerely,
Jack Cotton
Lea Williams
10/21/2015Pls send me a copy of the Current Listing Communications Log. Thx.
Jack
11/13/2015Hello Lea,
I apologize for the delay. I will send it to you as soon as possible.
Sincerely,
Jack Cotton
Randi
05/13/2016Are you ready to test your skills for our office party…..oh ya you’re coordinating the cas&irnge#8230;tee you are older and wiser!!! hmm maybe the wiser is about the other turkey in the story!!!!
Patti Kloepping
10/21/2015Please e-mail a copy of your spreadsheet/check list for weekly activities to keep my Seller informed. This series is desperately needed ! Luxury owners and especially luxury buyers expect excellent, luxury service.
Thank you for the great information !
p.s. you always look so very professional, but not “stuffy.” Looking professional is a big step toward success !
Jack
11/13/2015Hi Patti,
I apologize for the delay. I will send you a copy of the spreadsheet for weekly activities as soon as possible.
Sincerely,
Jack Cotton
Jack
11/13/2015Hello Patti,
I will send you a copy of the spreadsheet as soon as possible. Thank you for saying that I look professional and not “stuffy.” That’s important to me.
Sincerely,
Jack Cotton