Keeping Your Luxury Listings
Over the past five sessions, we have covered a lot of ideas and techniques that can make us better negotiators. As a result, you should now have a listing or two, or three, or even more.
Now you need to keep your listing(s) until it sells. This isn’t a big deal in many parts of the country where listings sell in a day or so. But believe it or not, there are luxury areas of the USA where homes over $5m are staying on the market for a year or more.
Properties will sell, and you better hope to have the listing when it does. Share on XToday, we begin a series on keeping the listing. In my own market, it is not uncommon to see listings active for upwards of a year or more. So here’s a question: How do we keep sellers with us until the listing is sold? The answer: Communication.
We’ll also talk about why a show slip should actually be a marketing confirmation form. I’ll disclose my system for organizing, storing, and sharing the marketing confirmation with the seller.
Until next time, make it a great week!
Jack Cotton
Also check out www.ATaleofTwoHouses.com for your chance to co-brand with me.
2 Comments
Melissa Thompson
10/18/2016I would love a copy of your spreadsheet.. Great idea as the market is taking the upper prices home longer to sell.
Thank you so much.
Melissa
mike adams
10/18/2016may i please have a copy of your “current listing communication checklist”? would you please be so kind to send me the other helpful forms of your that i failed to request when I should asked for them. thank you for would wonderful words of wisdom.