Business plans

How to Create Valuable Hooks in PR

Posted by Jack on May 23, 2017 | One Comment

Public Relations (PR), is THE best form of personal marketing there is. But, you need the right hooks to make them intriguing to readers.

It is a third-party endorsement from the media and it simply does not get any better.

Great credibility and potentially reaching a large audience are the key benefits of PR. Share on X

Think about what an article in the Wall Street Journal, quoting you and highlighting your expertise, could do for your business.

In today’s video, I will talk about the importance of the HOOK. Including…

1. Where to find hooks.

2. Shortcuts to creating hooks.

3. Some sample hooks that I’ll provide you.

4. And how hooks can practically write your PR piece for you.

Watch today’s video where I will also remind you that consistency is a critical part of a PR campaign. Not everything you put out there will get published, so you have to put a lot out there on a consistent basis. It’s just like that whole “spaghetti on the wall” thing.

Watch the video to learn more!