Jack Cotton Blog

How Are You Marketing Yourself?

Posted by Jack on Aug 28, 2018 | One Comment

As we continue our series on implementing high-impact, low-cost marketing ideas, I think it’s a good time to ask one question: how are you marketing yourself?

Never let a day pass without engaging in some kind of marketing activity. Share on X

Do something today to market yourself, to market your business, or to market one of your properties.

One of the ways you can do this is to choose a listing and “kidnap” one person per day, per week, per month to show that property to. Now, they may not be the buyer for that property, but I refer to them as influencers. Who are the influencers in your market who may know a friend, relative or associate that might be ideal for that property? Ask them how they would be marketing this property.

You could also create two 30-second commercials. Create one for your business and one to use at Realtor events. That way, you can talk to other Realtors and tell them about your market, how great you are with referrals, and how you can’t wait to send them a referral check.

Don’t forget to set specific marketing goals every single year. I have a marketing calendar spreadsheet, where I can plan my whole year in advance. It’s a great way to help you watch out for those shiny new things that are always competing for your money.

Finally, carry business cards with you all day, every day. Go into your closet with a stack of business cards, and stuff all your pockets with a pile of business cards. How many times do you go out into the world without having a business card on you? It’s simple, but something you cannot overlook. They’re not made to be stored in the closets. They’re not made to be stored in a drawer, they’re made to be gotten rid of ASAP. Imagine what five cards a day could do for your business.

Enjoy the video. As always, I appreciate your questions and comments.