What Is the Best Marketing Right Now?
Last week, Victoria Kennedy and I discussed the two paths agents could take during these difficult times.
This week, we’ll be exploring the kind of marketing agents should be implementing and executing right now.
Online Advertising
According to Victoria, the big players such as Zillow, iBuyer, Offerpad, and Opendoor are not advertising online as much right now because of COVID-19. They are being extra cautious. Thus, this presents a promising opportunity for other agents.
This is the best time to market because you’re indeed not competing against the big giants who have millions of dollars to spend. This is the time for small, individual agents and investors to jump in and have their marketing dollars stretched very far.
Facebook and Instagram
Specifically, Facebook and Instagram are two great platforms to deploy your marketing resources. These two platforms are incredibly popular and have high user engagements. It’s also important to note that you still need to have a solid follow up system and a way to prequalify these leads so you’re not just getting floods of interested people.
Real estate has always been a long sales cycle, and it’s important to always allocate money to your online marketing so that you can have a consistent pipeline of leads at all times. Share on XUntil next time, make it a great week.
