Jack Cotton Blog

Learn From My Boating Snafu

Posted by Jack on Jan 18, 2021 | One Comment

When it comes to sailing, one of the most important elements is having a checklist. I learned this lesson the hard way when I took my new boat out to sea. I’m embarrassed to tell this story, but this is an important lesson that will help your luxury real estate business excel.

I indeed took my new boat out to sea without consulting any checklists. And about half a mile later, in the middle of this large bay, the engine ran out of gas because I forgot to check the gas tank. Additionally, I forgot to bring my cell phone, a life jacket, and a paddle. All of this happened early in the morning where there were no other boats around that I could ask for help. So, what did I do? I drifted, drifted, and drifted some more. I finally drifted to a dock where I was able to tie my boat. I saw landscapers working close by and bought gas from them. I filled the tank and everything went smoothly after.

I lost valuable hours of my day all because I broke a cardinal rule in boating: not having a checklist. Similarly, in your luxury real estate business, it’s important to constantly create, update, and verify checklists.

In your luxury real estate business, it’s important to constantly create, update, and verify checklists. Share on X

Not doing so will be detrimental to your success.

Watch this video to learn more.

Until next time, make it a great week.