Luxury Buyer Profile Story: What Is It?
Are you incorporating a luxury buyer profile story during your presentations?
It’s an important component to highlight and, without it, you run the risk of creating a generic and abstract presentation.
How to Determine Your Luxury Buyer Profile Story
In order to efficiently convey a luxury buyer profile story, you have to first identify who is the prototypical buyer in your market. Share on X Determine their age, location, occupation, and more. For example, in my market—which is a second home and resort market—the luxury buyer profile story I’ve developed over the years illustrates someone who is:
- In their late 50s to early 60s
- Located in Boston
- A hard working corporate individual
There are indeed many more factors you can highlight in a buyer profile story. However, the goal is to specifically and precisely tailor a luxury buyer profile story to your market.
Watch this video to learn more about how to frame a luxury buyer profile story during presentations.
Until next time, make it a great week.
