Knowing Your Brand
Is knowing your brand a key to your success?
Over the next few weeks, we will be exploring branding as it relates to luxury real estate. This is a particular area that all luxury agents can revisit and improve as things continue to change in the real estate market.
Your brand will tell someone everything they need to know about you. This is why it is important to fully understand who you are a luxury real estate agent because that will shape your brand and shape how people see you.
What Exactly Is a Brand?
If I were to ask five different people for the definition, I am guaranteed to get five different answers.
Definitions people often jump to are:
- Your logo
- Your overall “look”
- Marketing
- Your public face
There are a couple of definitions I like:
- What do people say about me and my business when I am not around?
- What is the promise I make to the market?
The second definition is my favorite because anything we put together in terms of our marketing, materials, and collateral conveys a promise.
What Is Your Promise to the Marketplace?
Your brand sets up expectations of the marketplace. If you don't meet those expectations, the consequences are dire. Share on X
All the fancy logos, artwork, and marketing will not win back business if you fail to meet your promise and if you fail to fulfill the problems you make in the marketplace.
This is why it is important to build a brand that people remember, people trust, and people will always go to. You want people to look at your company and know what you are offering them and what you are promising to fix for them if they hire you.
Comment below what your business promises to people? What do they see when they see your brand?
Until next time, make it a great week.
