From Zero to Your First Real Estate Listing
The Key to Getting Your First Luxury Real Estate Listing
Step into the world of the elite, where zeros are the stepping stones to success in the captivating world of Luxury Real Estate. Here’s how to secure your first luxury real estate listing in the ever-evolving market.
It’s not uncommon for potential clients to throw credibility questions your way when you’re just starting in the Luxury Real Estate business.
Questions like how many homes you’ve listed in a specific area or within a certain price range can seem daunting, especially if your answer is zero.
Let’s face it; we’ve all been there. For instance, I once had the opportunity to present a listing for a stunning 50-million-dollar property in an unfamiliar market. Naturally, the clients asked those exact questions, and my response was simple yet honest: “Zero.” You might be tempted to dodge or divert their attention elsewhere, but trust me, that’s not the way to go.
Honesty and Integrity
In such situations, nothing beats honesty and integrity. Over my extensive 45 years of experience in Luxury Real Estate, one thing has remained consistent: affluent clients are no pushovers; they easily detect insincerity and disingenuousness.
So, what should you say instead? Well, I’ve found that being upfront and sincere works wonders:
“Frankly, I haven’t had the opportunity to list a 10-million-dollar property before, and yours would be my first. But let me assure you, I am fully committed to making your listing the sole focus of my business. I won’t take on another 10-million-dollar property until we’ve secured an accepted offer on yours. Your home’s sale will be my top priority, occupying my thoughts every night before sleep and every morning when I wake up. It would be an honor to earn your listing, and my dedication will be unmatched. How does it feel to have someone this driven, motivated, and passionate about getting your property listed and sold?”
Make It Personal
When you share your genuine dedication and enthusiasm, you allow the seller to see a bit of themselves in you. This creates a deeper connection and secures trust further. This approach is bound to win you that coveted listing.
Remember that building a successful career in Luxury Real Estate requires authenticity and building genuine relationships. Until next time, make it a great week!
If you have more questions about breaking into the luxury market, don’t hesitate to reach out or consider joining Luxury Real Estate Unplugged!
