Don’t Sleep on Postcards
Simple Marketing with Lasting Impact
In our digital world, it’s easy to forget the charm and effectiveness of old-school marketing tools. But postcards, those little messengers with captivating images and concise messages, can still be a powerful weapon.
Why Postcards? They Pack a Punch
Postcards are:
- Easy and affordable
- Stand out from the digital clutter
- Can convey a message instantly with beautiful design
They leave a lasting impression on potential clients, all at a cost-effective price.
Three Steps for Success
1. Keep it Clean and Clear:
Space is limited, so make every word count. Craft a concise message that’s easy to understand at a glance.
2. Local Art is the Secret Weapon:
People are drawn to aesthetics, mainly when it represents the local community. Consider incorporating artwork from a local artist.
Here’s a tip: Partner with a local artist. Approach a local artist and ask permission to feature their work on your postcard. In exchange, give them credit on the back. This adds beauty, fosters community connection, and might even be good for the artist’s exposure.
3. Bite-Sized Sentences for Quick Consumption:
We’re bombarded with information. Think of your message in terms of how many “bites” it takes for someone to understand it visually.
Plan Like a Pro: Strategic Deployment Is Key
Don’t just throw some postcards together. Plan your campaign in advance. Develop a schedule, target the right audience, and ensure your message aligns with your marketing goals.
By following these tips, you’ll have the power of postcards to connect you with potential clients in a way that’s both memorable and effective.
If you have more questions about breaking into the luxury market, don’t hesitate to reach out or consider joining Luxury Real Estate Unplugged!
