Using Over-Communication in Real Estate
Be the Go-To Agent
In the competitive world of real estate, standing out from the crowd is key. This week’s blog post focuses on a powerful tool that can make all the difference: over-communication.
Taking the Initiative: Building Relationships
Victoria, a successful agent, emphasizes the importance of regular client contact. It’s not just about pushing properties; a simple phone call to say “Hi” can go a long way. Clients appreciate the personal touch, and real estate conversations often flow naturally during these interactions. For smaller client bases, phone calls are ideal. For larger groups, emails or video messages can be a great way to stay connected.
Become the Real Estate Authority
First impressions matter. When potential clients land on your social media page or website, they should instantly recognize you as a real estate expert. Craft a profile that clearly conveys your authority in the field.
Over-Communication in Action
So, what does “over-communication” look like in practice? Here are some key strategies:
- Regular phone calls and client check-ins
- Engaging social media posts
- Providing valuable educational content (e.g., market updates, home buying tips)
- Making yourself readily available for questions and guidance
By consistently demonstrating your expertise and approachability, you position yourself as the go-to agent for all things real estate.
Remember, over-communication isn’t about being pushy. It’s about building trust, staying top-of-mind, and ultimately, becoming the trusted advisor your clients rely on.
