Stay Connected With Your Sellers
Keeping Them Informed (Even When There’s No News)
As a real estate agent, you know the importance of communication. But what do you do when there haven’t been any showings or updates on a property? Silence can feel awkward, and you might worry you’re bugging your sellers. Fear not!
Here are some strategies to keep the conversation flowing and build stronger relationships with your clients:
1. Content is King
Information is valuable, and staying informed is key. Dedicate some time each week to find relevant news articles about your market. Did a new business open in the neighborhood? Is there a seasonal event that might attract buyers? Share these positive developments with your sellers! Frame it as valuable insight: “Hey, Mr. and Mrs. Seller, I came across this article about the new [business name] opening downtown. This could be a great selling point for potential buyers interested in the vibrant lifestyle the area offers!”
2. Google Alerts: Your Personal Newsfeed
Technology is your friend! Set up Google Alerts for specific keywords related to your market. This could be “[Your Local Area] Real Estate Market” or “[Property Type] Market Trends.” These alerts will send you daily updates on relevant news articles, keeping you informed and providing fresh content to share with your sellers.
3. Going the Extra Mile: Proactive Check-Ins
For absentee sellers (those who don’t live nearby), take the initiative to show you’re looking out for their property. Did you stop by the house for any reason? Let them know! Even if there haven’t been showings, a quick update like, “There weren’t any showings this week, but I swung by the property to make sure everything is in tip-top shape for potential buyers,” demonstrates your dedication and proactive approach.
4. Consistency is Key
Remember, communication is a two-way street. By consistently providing updates and staying in touch, even when there’s no earth-shattering news, you build trust and solidify your role as a reliable and informed partner. Think of it like your favorite shampoo: lather, rinse, repeat! These small but consistent efforts will go a long way in strengthening your relationships with your sellers.
