4 Simple Daily Steps to Keep Your Business Front and Center
Marketing Momentum
Consistency is the key to effective marketing. Each day presents an opportunity to engage in small yet impactful marketing activities that collectively build momentum and keep your brand visible. Here’s a breakdown of four straightforward marketing actions to help keep your efforts steady, practical, and effective.
1. Commit to a Daily Marketing Activity
Don’t let a single day pass without engaging in a marketing activity. Whether it’s a post on social media, reaching out to a client, or updating a listing, small efforts each day add up. This daily commitment doesn’t have to be time-consuming or extravagant. What matters is consistency – keeping your brand top of mind for your audience.
2. Showcase Your Listings to Key Influencers
Every day, make it a goal to reach out to at least one influencer and introduce them to a listing. This could be a local agent, an industry blogger, or even a community leader who might amplify your reach. Think of it as a daily “influence kidnapping” – presenting your listings to people with the power to increase your visibility. Influencers can provide an endorsement that reaches their network, so think strategically about who you approach.
3. Create Two Quick Commercials
Get in front of the camera and create two 30-second video spots. One should be public-facing, introducing your brand or showcasing a property. The other can be targeted toward industry colleagues, helping them understand how they could benefit from collaborating with you. Short, simple videos are highly shareable, give a glimpse into your personality, and help build trust with both clients and peers.
4. Set and Review Your Marketing Goals Annually and Quarterly
At the beginning of each year, dedicate time to outline specific marketing goals. What are your growth targets? Which areas of your marketing strategy need improvement? Once you have a plan, make it a habit to review these goals quarterly. This way, you stay on track and can adjust based on new insights or market changes. Regular goal-setting and review ensure that your marketing remains aligned with your overarching business objectives.
5. Business Cards Are Non-Negotiable
Always carry business cards. You never know when you’ll meet someone interested in what you do, whether it’s a casual conversation at a coffee shop or a chance meeting at an event. Having a card at the ready gives you a professional edge and leaves potential clients with a tangible reminder of your brand.
Marketing doesn’t have to be overwhelming or time-consuming. By incorporating small, consistent actions into your daily routine, you’ll keep your business visible and poised for growth. Remember, the key is consistency. Start today with one small step and watch your marketing momentum build over time.
