3 Mistakes Killing Your Sphere of Influence
Luxury real estate is all about connections. Your sphere of influence—that network of potential clients and referral sources, is the lifeblood of your business. Yet, many agents unknowingly sabotage their own success by making critical mistakes when managing this network.
There are three common pitfalls that I see often. After you read this blog, you’ll be equipped to avoid them, ensuring you have a thriving sphere of influence that fuels your real estate journey.
Mistake #1: Not Getting Started at All
Believe it or not, most agents’ biggest mistake is simply not taking the first step. They might feel overwhelmed by the idea of building a sphere of influence or underestimate its importance. Here’s the truth: you don’t need a grand plan. Just start somewhere! Identify your existing network—past clients, friends, family, and business associates and begin to categorize them. Even a basic system is better than none.
Mistake #2: Giving Up Too Soon
Building a strong sphere of influence takes time and consistent effort. Don’t get discouraged if you don’t see a surge of referrals overnight. “ ” your sphere of influence is a long-term practice. Be patient, nurture your relationships, and trust that the seeds you sow today will blossom into future success.
Mistake #3: Failing to Follow Up with Leads
There’s no greater feeling than when someone in your network trusts you enough to refer a potential client your way. You receive the lead and see the potential for a new deal. But then what if you hear nothing? Well, you see, you never followed up. This is a colossal misstep. Always express gratitude to those who refer you, and promptly reach out to the lead to build rapport and showcase your expertise.
By avoiding these common mistakes, you can cultivate a thriving sphere of influence that becomes a reliable source of referrals and propels your luxury real estate career to new heights. Building relationships takes time and effort, but the rewards are well worth it. So, start today, be patient, and watch your business flourish.
