4 Simple Daily Steps to Keep Your Business Front and Center
Marketing Momentum Consistency is the key to effective marketing. Each day presents an opportunity to engage in small yet impactful marketing activities that collectively build momentum and keep your brand visible. Here’s a breakdown of four straightforward marketing actions to help keep your efforts steady, practical, and effective. 1. Commit to a Daily Marketing Activity […]
Five Customer Service Principles I Learned in Prison
Customer Service Lessons from Prison Recently, I attended my college reunion, and it brought back a flood of memories. One of the most unexpected yet impactful lessons came from a creative writing class I taught in a local prison. Yes, you read that right. As part of one of my classes, I had to go […]
The Five-Step Sales Process
Lessons from a Shoeshine Man One of the most valuable lessons I ever received about sales and customer relationships didn’t come from another real estate agent. It came from an unexpected source—a shoeshine man on the streets of Seattle. I was in Seattle to give a talk, and my luggage was lost in transit. Desperate […]
High-Impact, Low-Cost Marketing Ideas for Real Estate Success
Marketing doesn’t have to be expensive to be effective. In fact, there are numerous high-impact, low-cost strategies you can implement quickly and easily to boost your real estate business. Let’s dive into a few actionable ideas that can help you stand out and attract more clients. 1. Study Your Competitors One of the simplest ways […]
Dirty Tricks in Real Estate Negotiations
How to Spot Them and Avoid Falling Victim Negotiations can be a tricky business, especially in the world of real estate. Unfortunately, some individuals may resort to unethical tactics to get what they want. In this blog post, we’ll explore some of these tactics and provide tips on how to identify and counter them. The […]
Good Enough Isn’t Good Enough
A Lesson from Woodworking I recently stumbled upon a valuable lesson I learned in high school that has had a large impact on my luxury real estate business. Believe it or not, it all started in my woodworking class. For every project, we had to get our teacher’s approval before applying the final touches […]
