The Impact of Inflation
The impact of inflation? Inflation is the talk of the town—it dominates the news and the financial press. Prices are going up on everything, and people always ask me, “What is the impact of inflation on luxury real estate?” Let me back up for a second and create a baseline by asking you this question. […]
Seven Reasons To Show Your Own Listings
I am a highly experienced luxury agent with a great track record. Why would I ever spend time showing my own listings? What a great thing to delegate. Incorrect. I always show my own listings and I want to share seven reasons to show your own listings. Reasons I show my own listing Here are […]
Reconciling Market Data
How do you go about reconciling market data? Pricing has been so easy for the past 18 to 24 months because you can put any price on a listing and get a million offers.
Why Good Listing Copy Matters
How well is your listing copy written? We spend thousands of dollars shooting amazing photos and videos. We make beautiful brochures and create unbelievable websites designed to turn lurkers into lookers.
Luxury Real Estate Photography
Let’s talk a bit about luxury real estate photography, one of my favorite topics. First of all, photos matter. I still see signs of people using their cell phones to shoot their listings in the million-dollar price range. Unbelievable. Do not do that. Everybody is online now, and there is hardly any more print advertising. […]
Is Paranoia the Key to Success in Luxury Real Estate?
Is paranoia the key to success in luxury real estate? That is a great question. As Andy Grove said in his famous book, Only the Paranoid Survive, I am very paranoid. Three things to remember about paranoia. 1. Am I good enough? People in the high end want to deal with experts. Are you enough of an […]
