Seven Seconds Of Courage
I once saw a license plate on a car spelled, “IHT2WRK” (read as “I hate to work”). This led me to think about the work-related tasks that I delayed or avoided. No matter your occupation, you will come across tasks that you are dreading to complete because you know they will cause some level of […]
A Lesson In Branding
Last week, we discussed how to fulfill your brand’s promise. This week, I’m going to share a story about a brand that fulfilled its promise and I think it would be the perfect lesson for this branding series. This is a story I think about often when I reflect on branding and how it can change the […]
Fulfilling Your Brand’s Promise
Last week, we explored how Louis Vuitton white gloves exemplified “the promise of branding.” This week we will continue to dig deeper into your branding. We will be discussing how to specifically go about conveying and fulfilling your luxury brand’s promise.
A Brand That Fulfills Its Promise
Last week, we examined branding and the importance it has to you and your real estate business. This week, I would like to share with you a personal story that exemplified “the promise of branding.” It was a profound shopping experience that, indeed, reminded me of the power of successfully conveying and fulfilling a […]
Knowing Your Brand
Is knowing your brand a key to your success? Over the next few weeks, we will be exploring branding as it relates to luxury real estate. This is a particular area that all luxury agents can revisit and improve as things continue to change in the real estate market.
My How To Marketing For Today’s Housing Market
To conclude our high-impact, low-cost marketing series that will help your business during these changing times, I will be exploring the importance of marketing budgets, mastermind groups, the press, and testimonials. The housing market continues to change and it is important that how your market changes with it.
