Safe Showing Protocol for Current Times
In these current times, everyone has a different comfort level when it comes to being around people. It’s paramount that you ensure your buyers are comfortable looking at homes and your seller clients are comfortable with showings during these difficult times.
Staging vs Market Preparation in Luxury Real Estate
Last week I talked about staging and market preparation and came on pretty strongly against staging. This week, I want to clarify and expand on those thoughts, keeping in mind that my purpose is to help drive you to create points of difference between you and other agents. Market preparation expertise is key to accomplishing […]
Why Staging Doesn’t Sell in Luxury Real Estate
For those of you that have known me for some time, you know that I’m not a fan of staging. The reasoning lies in the concept of being real and authentic. While speaking with Brian Loebker, we examined why, in my opinion, I don’t recommend staging when it comes to Luxury Real Estate.
Video Storytelling and Luxury Real Estate
With any marketing endeavor, strategy and execution play a vital role in achieving a successful return on investment. Video marketing is no different. Video marketing in Luxury Real Estate can be incredibly powerful and effective – if executed properly. As I shared with Brian Loebker, real estate professional from Sarasota, Florida, I was resistant […]
How Demographics Can Turbo Charge Luxury Marketing
Are you marketing simply to market or do you have a well-defined marketing strategy? No matter how amazing a steak is, if you try to sell it to a vegetarian, you’re wasting your money. Which demographic is the most active in today’s luxury marketplace? Is it baby boomers? Parents of baby boomers? Millennials? More […]
Humanness: The New Luxury
“Nobody cares how much you know until they know how much you care.” – Teddy Roosevelt Relationships and businesses are built with trust. When people know how much you care, you have begun building the foundations of trust-based relationships. I want to share with you a timeless marketing tip that I spoke about with […]
