Hold On to This ‘Tree House Feeling’
In the next few weeks, I will be sharing with you ideas—as you spend more time at home than ever before—on how you can create, enhance, and hold on to this ‘tree house feeling’.
Protect All Parties with 8 Showing Tips
It’s paramount that you ensure your buyers are comfortable looking at homes and your seller clients are comfortable with showings during these difficult times.
Staging Luxury Homes Clarified
Last week I talked about staging and market preparation and came on pretty strongly against staging. Keep in mind I am driven to help you create points of difference between yourselves and other agents. Market preparation expertise is key to accomplishing that. In last weeks’ video, it came across as never staging. Let me clarify: […]
A Must-Have in Your Luxury Video Marketing
Video marketing in Luxury Real Estate can be incredibly powerful and effective – if executed properly. As I shared with Brian Loebker, real estate professional from Sarasota, Florida, I was resistant to video when it came to marketing listings because my biggest fear was that the video would give potential buyers so much information […]
What Demographic Is Buying and Selling Homes?
Which demographic is the most active in today’s luxury marketplace? Is it baby boomers? Parents of baby boomers? Millennials?
A Timeless Marketing Tip
I want to share with you a timeless marketing tip that I spoke about with Brian Loebker, real estate professional from Sarasota, Florida. It might be “old fashioned”, but it’s still very effective.
