Quantifying Luxury USPs
Let’s talk about this whole concept of USPs and quantifying them. First of all, a USP is an unique selling proposition. To give you an idea of what a USP could be, let me talk about the ones that I use on a daily basis. Market Preparation Guide. We’ve talked a lot about my market preparation […]
The Negotiation Tactics I Use
Last week, we talked about some negotiation tactics that you should know about. Today, I want to share some more negotiation tactics, including some that I use on occasion. The Red Herring. This is when somebody makes a really low offer. Then they’ll stick something in the offer to distract you from the really low price, It’s […]
Recognize These Tactics
Let’s talk about some negotiation tactics. Not all of them are totally ethical and above board. I want to share what they are so that you can recognize when they’re being used against you. Wince. Some people are really good at this and it can really be intimidating, especially when you’re dealing with them one on one. When […]
My Favourite Marketing Ideas
We’re on the last week of our 5-week series of marketing ideas and tips. I’ve saved some of my best marketing ideas for last: 1. Establish a joint marketing and public relations advisory panel, or a mastermind group. This group should consist of your business colleagues or non-competing business owners in your marketplace. One of the […]
How Are You Marketing Yourself?
As we continue our series on implementing high-impact, low-cost marketing ideas, I think it’s a good time to ask one question: how are you marketing yourself? Do something today to market yourself, to market your business, or to market one of your properties. One of the ways you can do this is to choose a […]
What’s Your Biggest Challenge?
We all have stuff we don’t want to do each and every day. Today, I’m going to encourage you to face your biggest challenge. It might be a different one each and every day, but just spend seven seconds each morning to get yourself in motion and start physically doing whatever you need to do, and […]
