Change Your Mindset of the Market

Posted by on Jul 31, 2018 | No Comments
Change Your Mindset of the Market

Last year, we created a series that encouraged you to do six more transactions within the next six months. Today, we will be continuing that series by talking about the positive market mindset. The best way to control your mindset is through great physical condition. Your physiology controls your psychology. If you don’t believe that, try […]

Handling Your First Listing

Posted by on Jul 17, 2018 | No Comments
Handling Your First Listing

This is a question every Realtor will have. Where do you get your first listing? You can either get listings through your connections or get expired listings. People don’t understand how often expired listings come up in the high-end, and that’s because many agents who get listings treat the business as an advocation rather than […]

Overcoming The Big “O”

Posted by on Jul 10, 2018 | No Comments
Overcoming The Big “O”

We are on step five of our seven-part series on How to Break Into Luxury Real Estate and today, we will be talking about overcoming The Big “O.” People are so petrified of The Big “O” and it stresses agents out before an appointment and often during one too. Sometimes, they don’t even make an appointment […]

Defining Luxury Real Estate

Posted by on Jun 5, 2018 | No Comments
Defining Luxury Real Estate

People ask me all the time how they can break into the Luxury Real Estate Market. Today, we’ll be beginning a new series to show you exactly how to do that. By definition, Luxury Real Estate includes the top 10% of your market. In Nantucket, that would be $3 million and above while in Topeka, […]

Your Guide to Social Media

Posted by on May 29, 2018 | No Comments
Your Guide to Social Media

As we finish up our series on personal branding, I want us to take a look at social media and its ever-changing landscape. As a Realtor, you should treat social media the same way you would a one-on-one meeting with a client. You wouldn’t start immediately selling someone a property during the first meeting. Enjoy the […]

Convey Your Luxury Brand With Video

Posted by on May 22, 2018 | No Comments
Convey Your Luxury Brand With Video

Buyers and sellers alike love when Realtors use videos and there are many ways to use them to promote your Luxury Real Estate brand. Today, we’re going to talk about using videos for promoting yourself and your listing. The bar has been raised when it comes to video quality, so you need to create content that people […]