The Best Marketing for Realtors
As we continue our series on personal marketing, I want to talk about the best marketing you can do or get: public relations. Today, we’ll talk about how to get your expertise in front of people using press releases. The front page of a magazine or newspaper is usually not for sale, so you need […]
What Are Your Networking Goals?
While it is important in every industry, networking is critical to your success in the Luxury Real Estate market. Today, we’re going to talk about the power of networking and why you should make goals before you attend your next event. Make sure you do your research before you start to network so that you’re able to make […]
The Real Value of Postcards
Many of us think of postcards as mementos that we buy on vacation, but did you know that you can use them to market your Luxury Real Estate business? Postcards, in general, are small, visually appealing, and easy to use to convey a message to your clients. Just like with your newsletters and business cards, it’s […]
Why You Need Newsletters
I think that newsletters are one of the most important parts of your personal brand. They allow you to convey your expertise and value to your clients and potential clients in a way that lets them see how great you are. Today, we’ll be talking about what information you should be sending in your newsletters […]
Are Business Cards Still Useful?
As we continue our series on marketing your Luxury Real Estate Agent brand, I want to talk about your business cards. People always hand me their business cards while I’m travelling around the country and during my seminars. When I get back home and go through them all, I’m amazed at some of the stuff I […]
Conveying Your Luxury Agent Brand
What do people think of you when they hear your name and you’re not around? That is your brand and how you convey it to others is critical to your success in Luxury Real Estate. Today, we’ll be starting a 7-part series on personal marketing for the Luxury Real Estate Specialist. The goal of your brand […]
