Are You Going to Hit Your 2017 Goals?
June marks the halfway point in the year. Therefore, it’s time to do a checkup to make sure you’re on track to meet your annual goals. Even if you are on track, how could you do more luxury transactions in the next six months, weeks, or even days? The magic number here is six. In the […]
The Right Approach to Social Media
Social media is all the rage. Many agents devote untold hours waiting for buyers and sellers to pop out of their computer screens. I am told that it can happen but… I will remind you that as with PR, consistency is a critical part of any social networking strategy. Tune in to today’s video where I […]
How to Create Valuable Hooks in PR
Public Relations (PR), is THE best form of personal marketing there is. But, you need the right hooks to make them intriguing to readers. It is a third-party endorsement from the media and it simply does not get any better. Think about what an article in the Wall Street Journal, quoting you and highlighting your […]
How to Be More Effective at Networking
Our next topic for discussion under agent marketing and promotion is networking. This concept is so important that I’ve broken it down into two parts. We’ll cover the first part today, and the next part will be released next week. So, just how important is networking? Considering that 94% of all businesspeople think that it’s critical to their business, […]
Does Your Marketing Include Postcards?
Postcards are very easy to overlook in the discussion of personal promotion and marketing because, like business cards and newsletters, the topic seems so basic. However, when postcards are implemented properly in your marketing efforts, they can: Bring value. Add value. Differentiate you and your brand. Inform your audience. Tease your white papers and reports. […]
Leveraging The Power of Newsletters
Your newsletter can and should be the foundation of your personal marketing plan. Like business cards, we can assume they are too basic to spend a lot of time on but nothing could be further from the truth. Watch today’s video, we will discuss how your newsletter can bring value to luxury clients, convey your expertise […]
