Are You Neglecting Your Business Cards?
We continue our discussion on personal marketing with a deep dive into business cards. What could be more basic, right? The danger is that we can think this topic is too basic to give a second thought. Don’t fall into this trap! The topic of business cards is not too basic for your careful consideration. […]
Are You Too Full of Yourself?
My introduction to agent branding continues this week with some overall goals and themes as we begin thinking about this important topic. As we think about branding and agent marketing, there are some things we DON’T want to be: Too cute Too funny Too scary Too full of yourself My last point about being full […]
Marketing Yourself in Luxury Real Estate
From bus benches to name tags, Realtors® continually search for the holy grail of personal marketing. As with most aspects of the business, there is no magic bullet. In this series, we will start with an overview of the process from the concept of branding to a deep dive into personal marketing over the coming […]
Protecting Your Luxury Real Estate Fee
Congratulations! If you have followed the advice in this video series you should be nearly finished with your own Market Preparation Checklist. I know you see the value of this marketing piece, but today, I want to teach you how it can help protect your luxury real estate fee. My own checklist is the result […]
Creating Your Own Market Preparation Checklist
We have discussed the importance and value of having market preparation expertise. Today, that’s exactly what I’m going to walk you through. Where to begin? Begin with a house… any house, even your own house. Drive up to it and before even getting out of the car look at the house and note its presence. […]
How to Convey Your Expertise
What is your expertise? Stagers certainly have theirs, I am sure they “fix” lots of houses and agents depending on their expertise. What is to stop another agent from bringing a stager through a potential listing? How long will you maintain this as a point of difference if you depend on someone else? To be […]
