Program Your Brain for Luxury Real Estate Success
As we continue our mid-year review, I thought it a good time to not just review our goals, but actually review the “WHY” of goals. That is…”why” having goals works. We all have a filter that I compare to one of those spaghetti strainers. It is located somewhere in the back of our brain and […]
The Power of the Number 6
This is the month that marks the halfway point in the year. Time to do a checkup on our goals to make sure we are on track. Even if we are, how would it change your year if you could do six more luxury transactions in the next six…months, weeks or days? Let’s talk about […]
Why the Flag Has 9 Folds
During this Memorial Day week, I thought I would take a break from my regular content and talk about the day and our American Flag. More specifically, because many wonder about the proper way to fold the flag, I thought I would review the symbolism of the nine folds. Please understand, there are other videos […]
Video Marketing for Luxury Real Estate
Our final video in this series on personal marketing deals with….video! I saved the best until last. Are you the same? Among other items, I will cover Six Video Tips for the Luxury Real Estate Specialist. They include: Great (viral) Content Capitalize on Inspirational Discontent Dynamic Delivery Enticing Invitation (otherwise known as the hook) Opinion […]
The Truth About Social Media
Social media is all the rage. Many agents devote untold hours waiting for buyers and sellers to pop out of their computer screens. I am told that it can happen but… I will remind you that as with PR, consistency is a critical part of a social media campaign. Tune in to today’s video where I talk […]
Leveraging PR in Luxury Real Estate
Public Relations (PR), is THE best form of personal marketing there is. It is a third party endorsement from the media. It simply does not get any better. Great credibility and potentially tremendous reach are the key benefits of PR. Think about what an article in the Wall Street Journal that quotes you could do […]
