4 Levels of Luxury Real Estate Networking
Today, we continue our discussion on agent marketing and promotion with part 2 of Networking. Let’s cover the four levels of luxury networking: 1. Casual contact, i.e. Chambers of Commerce events and mixers 2. Knowledge networking i.e. company or Realtor events 3. Strong networking such as a private club event or high-end charity event 4. Online […]
How Effective is Your Networking?
Our next topic for discussion under agent marketing and promotion is networking. It’s so important that I have broken it down into two parts, the first one today and the follow-up will come next week. How do I know this is so important? Well, 94% of all business people think that networking is critical to their business. […]
Leveraging Postcards in Luxury Real Estate
Postcards are easy to overlook in the discussion of personal promotion because like business cards and newsletters, the topic seems so basic. Properly done however, postcards can: Bring value Add value Differentiate you and your brand Inform Tease your whitepapers and reports In today’s video, I will discuss postcards and even give some examples from […]
Are You Using This Fundamental Marketing Piece?
Your newsletter can be and should be the foundation of your personal marketing plan. Like business cards, we can assume they are too basic to spend a lot of time on. Nothing could be further from the truth. Watch today’s video, we will discuss how your newsletter can bring value to luxury clients, convey your […]
Are You Neglecting Your Business Cards?
We continue the discussion on personal marketing with a deep dive into business cards. What could be more basic? The danger here is that we can think this topic is too basic. NOTICE! Here is why the topic of business cards is not too basic: I get hired to speak across the country on the […]
Agent Branding DOs and DON’Ts
My introduction to agent branding continues this week with some overall goals and themes as we begin thinking about this important topic. As we think about branding and agent marketing, there are some things we DON’T want to be: Too Cute Too Funny Too Scary Too Full of Yourself The last one is more important. […]
