Ready to Improve Your Brand?
From bus benches to name tags, Realtors® continually search for the Holy Grail of personal branding and marketing. As with most aspects of the business, there is no magic bullet. Effective personal marketing is doing common things uncommonly well. In this series, we will start with an overview of the process from the concept of […]
How to Protect Your Luxury Fees
Congratulations! If you have followed the advice in this video series you should be nearly finished with your own Market Preparation Checklist. I know you see the value of this marketing piece but today, I want to teach you how it can help protect your fee. My own checklist is the result of over four […]
How to Create a Market Preparation Checklist
We have discussed the importance and value of having market preparation expertise. Today, I will walk you through the process of actually creating your own Market Preparation Checklist. Where to begin? Begin with a house…any house, even your own house. Drive up to it and before even getting out of the car look at the […]
How to Convey Your Unique Expertise
What is your expertise? Stagers certainly have theirs, I am sure they “fix” lots of houses and agents depend on their expertise. What is to stop another agent from bringing a stager though a potential listing? How long will you maintain this as a point of difference if you depend on someone else? To be […]
You Need This Market Preparation Checklist
I talk a lot about my Market Preparation Checklist and how it: Sets my marketing plan apart from the competition Helps a listing sell for a higher price Protects my marketing fee Four decades in the making, I have kept my Market Preparation Checklist a “state secret.” Later in March, I will make this 54 […]
Are You Ready to Make a Big Difference?
Today, I finish our series on the lessons I learned from Moose and I can feel the emotions coming to the surface. The lessons we cover today deal with making a difference and how to deal with never knowing when it’s the last goodbye. Moose definitely made a difference in the lives of my family members…we discuss […]
